Minister Goldsmith said the strategy was designed to increase New Zealanders’ engagement with culture and creativity, and to boost the sector’s economic contribution. You can read the strategy, named Amplify, on the MCH website.

The Ministry is seeking feedback on the strategy, with consultation open until 15 December. You can provide your feedback directly to the Ministry and/or provide feedback to Adele, who is involved in consultation huis. You can read the draft strategy MA provided to the Ministry in July to see our position on behalf of museums and galleries, a subset of the wider creative sector.