Our strategy

We have four key goals to achieve our vision that 'New Zealanders have a thriving museum and gallery sector for generations to come.'

These goals are:

• Connections — Whanaungatanga A connected and collaborative sector with strong networks that enable shared learning, collective action, and resilience.
• Reputation — Whakamana A respected and credible sector whose excellence, impact, and value are visible and understood.
• Advocacy — Kaitiakitanga A trusted, independent voice that represents collective interests and influences decisions affecting the sector.
• Sustainability — Toitūtanga A resilient organisation with the capability, systems, and resources to deliver long-term value.